I know most won’t read this whole post, but for the few who do — I will make you a promise…
I don’t say that to whine or complain. I say it because it’s the real truth. As with most things in life, there are so many misconceptions about what the photography business is about — about what it is not — and about what a professional photographer really does. And as with so many other things in life, the goals most worth striving for will cost you something and require a lot of hard work.
Will I or any other photographer be able to clear it all up for everyone? No, but we can strive to make beautiful images of and memorable experiences for our clients — for those who truly value photography and priceless works of art.
The photography business has very little to do with what a professional photographer does behind the camera. Although it’s very important for a photographer to have and know how to use the right tools to create beautiful images — all of that is a very small part of what we do.
Most of our time is spent doing other things that contribute to the photography business. Like culling the hundreds (sometimes thousands) of images from a family portrait session or a wedding event to select only the very best images from a session — eliminating the duplicates, slightly blurry ones, unflattering poses, improper lighting, etc. — until what we’re left with is only the very best images to edit and reveal to our clients! Although there a numerous tools available to the professional photographer to speed the culling and editing process up, it remains a time consuming process.
We spend a lot of time marketing to our “ideal client” or target market — the client that “gets” what we do. It takes a lot of time to understand how to attract and even get in front of potential clients that are right for us and we are right for them.
We spend a lot of time on continuing education. Just like educators, therapists, etc. are required to take a certain number of continuing ed hours every year to maintain their career specific credentials, professional photographers also need to continue educating themselves to stay on top of new technology, new or improved processes, etc. Digital photography can be an ever-changing technology that will put you behind the 8-ball if you don’t stay on top of it. As a hybrid photographer (one who shoots both digital and film), there’s an additional layer of complexity involved. Shooting film is different from shooting digital. So a hybrid photographer needs to be able to understand the difference in how to shoot and be able to switch on the fly while shooting from film to digital, back and fourth again and again.
We also spend a lot of time ordering prints and print products for our clients and sample print products to show to our clients to assist them in choosing the right type of product to display in their home. As professional photographers, we have access to the very best professional photo printing labs. And while this does help to simplify much of the selection/ordering process, there are still many choices and decisions to make.
It’s because of those clients who value what we do — that our ultimate goal with our photography business is NOT to make high volume sales. In fact, we limit the number of family portrait sessions and weddings we book per year so that we can provide a more bespoke experience for our clients. It’s also not just for the wealthy clients or to only offer high priced art work. We have worked with numerous clients, who by all outward standards, do not appear to be able to afford our work — but they placed a higher priority on the creation of heirloom quality art work. No, our ultimate goal is to make it as easy as possible for our clients to get beautiful professional quality print products in their hands and to help the put priceless works of art on the walls in their homes.
But also, for me, the photography business is about passion — passion for my work, passion for my clients and capturing their memories, and even passion for the learning opportunities that come from the disappointments. Because there are just as many lows as there are highs in the photography business, it’s important for us that we are able to learn and grow from the lows as well as celebrate the highs.
If you’ve read this far, I will make you a promise. If you book a family portrait session or wedding with us, we will do everything within our control to capture and create some amazing artwork and a memorable experience for you. And that promise comes with a money back guarantee.*
It starts with an inquiry from you…
1) When we receive your inquiry, we will call to setup a complimentary consultation to go over all the details before scheduling your shoot.
2) Once we’ve met with you for the consultation and “shot” your event, we will get to work culling and editing your images.
3) Then we will call to schedule an in-person image reveal that will blow your socks off! Our fine art print options are discussed, selections are made, and your order is placed.
4) When your order comes in, we will hand deliver your priceless heirloom works of art.
*If you’re not completely happy with your images or your experience with Andrew & Connie Photography, we will refund your money. No kidding. We are that confident you will love what we do for you!
For more information or to inquire about a family portrait session or wedding, click the CONNECT link below.